With the rapid transformation of the world into a flatter, more integrated one, there is the opportunity for the lap of generations on the development world in the context of technology and entrepreneurship, but for that there's need of a comprehensive approach to development and management of production, as a way to survive in this new complex and chaotic environment. That is what this work is about.

\textbf{Key words:} getting real, agile, entrepreneurship, cyberspace, global markets, innovation.